At Alfa Romeo of Winnipeg, we’re proud to help recognize the hero’s who dedicate themselves to protecting, serving and caring for our communities. Eligible Canadian military members, veterans, first responders and frontline services personnel can now receive exclusive preferred pricing on select new Alfa Romeo vehicles.
Whether you’re drawn to the athletic sophistication of the Alfa Romeo Giulia, the versatility of the Stelvio or the modern design of the Tonale, our Winnipeg team can help you discover which vehicles currently qualify and what preferred pricing may be available to you!
Eligible Canadian military personnel may include:
Verifiable proof of active service, reserve service or veteran status is required.
Eligible active personnel may include:
Eligibility requirements may change. Contact Alfa Romeo of Winnipeg and our team can help confirm whether you qualify.
Verifiable proof of active service, reserve service or veteran status is required.
Getting started is simple.
Explore our selection of new Alfa Romeo vehicles and choose the model that catches your attention.
Submit the short inquiry form below and select the military, first responder or frontline service category that applies to you.
Our Alfa Romeo of Winnipeg team will explain the documentation required to verify your eligibility.
We’ll confirm whether your selected vehicle qualifies and explain the preferred pricing and other eligible offers available to you.
Schedule a test drive at Alfa Romeo of Winnipeg and experience Italian performance, design and craftsmanship for yourself.
There isn’t one universal discount amount for every Alfa Romeo.
Instead, eligible vehicles receive specific preferred pricing based on the model and current program. Vehicle eligibility and available discounts can change, which is why the team at Alfa Romeo of Winnipeg can help you determine the current savings available on the Alfa Romeo you’re considering.
Preferred pricing may also be combined with certain eligible Alfa Romeo offers and incentives, giving qualifying customers an opportunity for additional savings.
Contact us and we’ll do the research for you.
Are you a member of Canada’s military, a veteran, first responder or eligible frontline services professional?
Complete the form below and a member of Alfa Romeo of Winnipeg will contact you to confirm your eligibility, answer your questions and help you explore qualifying new Alfa Romeo vehicles.
See What You Could Qualify For.
You don’t need to leave Manitoba to experience one of Italy’s most celebrated automotive names.
At Alfa Romeo of Winnipeg, we’re here to make exploring your next Alfa Romeo straightforward, whether you’re researching from home or visiting our showroom.
Our team can help you:
We’re proud to serve military personnel, veterans, first responders and frontline professionals from Winnipeg and communities throughout Manitoba.
The program does not use one fixed discount amount or percentage for every Alfa Romeo. Preferred pricing varies depending on the eligible vehicle and current program. Contact Alfa Romeo of Winnipeg for current details.
Current Canadian Armed Forces reservists are included among eligible military personnel, subject to verification.
Yes. Eligible active volunteer firefighters are included in the program, subject to verification.
The program does not use one fixed discount amount or percentage for every Alfa Romeo. Preferred pricing varies depending on the eligible vehicle and current program. Contact Alfa Romeo of Winnipeg for current details.
